Local SEO for Multiple Locations: Key Strategies
One of the most effective ways for local businesses to reach more prospective customers online is to pay attention to their Local SEO. If you’re new to Local SEO, it’s essentially a range of practices and optimisation strategies that help you to establish a good...
Changing SEO Companies – Housekeeping & Making It Work
If you need to change your SEO company, you want to make sure it’s as painless and straightforward as possible. In the first two articles in this series, we looked at how to choose a new SEO provider, covering the steps you need to take to make sure that you’re not...
Local SEO for Dentists: Our Guide for More Local Patients
Most people will choose a local dentist, so getting Local SEO right is key for dental practices that want to attract more business from potential clients nearby. This is especially true for what can be a very competitive market and because of the positive impact good...
Google Business Profile Optimisation – 7 Top Tips
Google Business Profile Basics Setting up an optimised Google Business Profile through a business account is one of the best things you can do to increase organic traffic to your website. In this post, we’ll cover some of the basics for getting started, along with...
Local SEO for Solicitors: Our Guide to More Local Clients
Getting Local SEO right is key for solicitors and law firms that want to attract more business from potential clients nearby. This is true for small independent legal firms with one office, to large national firms with offices in cities across the country - ranking...
Changing Your SEO Company Part 2 – Information Gathering
Changing your SEO company is sometimes necessary, but it doesn’t have to be difficult. In the first article in this 3 part series we looked at how to choose your new provider, once you’ve decided that you need to make the switch, and how to give yourself the best...
How to Use Image Alt Tags for SEO & Why You Should
If you’re looking to improve the SEO and rankings for your website, one of the simple practices you can adopt is to pay attention to your image SEO and image Alt Tags. What Are Image Alt Tags? In SEO terms, Alt Tags, sometimes called Alt Attributes or Alternative...
How Many H1 Tags Per Page for SEO?
When it comes to optimising the pages on your website for the best performance in organic search, from a content and technical perspective, it’s easy to get bogged down in all the different things you should and shouldn’t be doing. It’s suggested that Google considers...
How to Geotag Images & Photos for Local SEO
When it comes to the technical Search Engine Optimisation techniques for Local SEO, geotagging images is possibly one of the more contentious strategies, with some experts adamant that it has no positive impact on your Google Business Profile rankings, and others...
Site Migration SEO: Your Website Migration SEO Checklist
These days, migrating your old website to a new location is a relatively straightforward process. Many hosting or domain name providers will offer some kind of support service or plugin to help you migrate your site smoothly. However, if your old site benefits from...
Things to Think About When Changing SEO Companies
So you’re paying an agency or an individual to do some Search Engine Optimisation on your website, but you’re not seeing the results you expected, or that they said they could deliver. Changing your SEO provider seems the obvious thing to do - but some businesses and...
What is Schema Markup in SEO & How to Use It for Rankings & Traffic
It’s estimated that only 30% of websites are using Schema Markup - a practice that’s a common denominator for many of the top-ranking sites. Adding schema markup enhances search engine understanding of website content, which subsequently boosts rankings for relevant...
What Are the Different Types of Search Intent & Why They’re Important for SEO & Rankings
As search engines become more sophisticated, the basic keyword approach to SEO has evolved to include more nuanced practices. One of these is the topic of Search Intent and the role it plays in ranking your website pages and generating the right kind of search...
GMB SEO Guide: Step-by-Step Google Business Profile Optimisation for Better Map Rankings
Google Business Profiles, or Google My Business (GMB) as they used to be known, may have originally been beneficial for hyper-local businesses like restaurants and beauty salons, but with the explosion in mobile and ‘near me’ searches over the years, they are now...
Case Study: Video Creation Project
We're always keen to showcase recent work for our clients but, in what is a bit of a departure from our usual case studies about SEO, we wanted to instead focus on how we've been able to drastically improve the content of a client's site, with the introduction of some...
How to Improve On Page Optimisation for Better Rankings
Optimise Your Content for SEO If you haven’t done any real optimisation for your web pages, or maybe you did some when the site was launched a while back but nothing since, this is a great strategy with the potential to make some very quick gains. To prove it, here’s...
How to Create a Small Business Content Marketing Strategy
A business blog is fast becoming a must-have tool for driving web traffic and engaging with your audience and potential customers. Some business gurus even say it will be a key part of a modern business in the digital age. Customers will expect a business website to...
What are Local Citations in SEO & How to Build Them
What are Local Citations In SEO terms, Local Citations are online references to your business information (eg name, address and phone number), other than those on your own business website. These Local Citations are important when it comes to successful Local SEO,...
How to Write Good Meta Titles
Optimise Your Meta Titles for Search Engines & Site Visitors The heading you see for your search listing more often than not comes from the meta title of the page in the results. For most websites this will be the title of the page itself, but for most sites it’s...
What is Internal Linking: Tips, Strategies, and Tools for SEO
Imagine navigating through a website without any road signs or directions. Confusing, right? That's where internal linking comes in. By connecting different pages within your website, internal links not only improve user experience but also play a crucial role in...
How to Create Meta Tags for SEO, Rankings & Traffic
Creating Meta Tags is one of the simplest ways to optimise your content, and it can lead to some effective improvements in your rankings and traffic. [ez-toc] What are Meta Tags? If you’re new to SEO, the prospect of creating Meta Tags may seem daunting or...
How to Find the Best Pages to Optimise
Easy Search Engine Optimization Wins The final part of our series on how to get more traffic to your site this month actually pulls together all of the strategies we’ve looked at so far. Just as with some of the other strategies, with the aim of increasing traffic as...
What is NAP for SEO & Why is It Important for Local SEO
Understanding NAP in SEO In SEO terms, NAP stands for Name, Address and Phone Number. It's the basic business information relating to your company, as it appears online. This data plays a key role in user experience, both for potential and existing customers, and it...
Basic On Page Search Engine Optimisation Tips
It’s not easy to keep up with Google. It seems like they’re always changing what’s required to get the kind of rankings your business needs. And, while you might still be trying to measure the impact of their latest update, here are a few tips you can follow to make...
How to Rank in Google Map Pack: Optimise Your Google Business Profile
Visibility is key for local businesses in today’s world. Research shows that 98% of consumers looked for information about local businesses online in 2022. Companies that appeared on the search engine at that time had the upper hand in attracting more customers. With...
How to Improve Organic Click Through Rates
Get More Traffic From Your Current Search Engine Rankings Click Through Rate, or CTR, in case you weren’t aware, is the number of searchers on Google who click on your listing in the search results as a percentage of the number of impressions for your listing – an...
What is Content Optimisation: On Page Optimisation in SEO
Are you looking to optimise your content and see improvements in your rankings? Content optimization and On Page Optimisation are two of the cornerstones of good SEO, and they’re also great places to start if you want to see some quick wins and take advantage of any...
Why Local SEO is Important
If you're a local business looking to reach customers in your local area, those who are searching for your type of business, local SEO can make a big difference to your bottom line. There are a range of ways that optimising your online presence for local searches can...
How Do I Find Keywords My UK Customers Actually Search For?
For any business aiming to thrive in the digital landscape, understanding what your audience searches for is paramount. This is where keyword research comes in. It's the process of identifying the specific words and phrases people use when searching for products,...
What’s a Natural Anchor Text Profile & How Do I Fix Over-Optimisation?
However, not all anchor text is created equal. A "natural anchor text profile" is essential for long-term SEO success. This guide will define what constitutes a natural anchor text distribution, explain the significant risks of over-optimisation, and provide a...